LiveEngage provides you with two predefined reports that help determine the efficiency of your campaigns. They analyze the behavior of the visitors that were exposed to your campaigns.

- Use the Report by campaign report to get a high level view of the campaigns (without detailing the data per each offer within the campaign)
- Use the Report by offer report to get a detailed view of each of the offers within a campaign
Both of the reports provide a similar output format:
The parameters displayed in the report output are:
Parameter |
Explanation |
Impressions |
The number of times an offer or all the campaign offers (depends on the selected report) were displayed to the visitors |
Clicks |
The number of times an offer was clicked |
CTR (Click-through rate) |
A number of times an offer was clicked (Clicks column) , divided by the number of times an offer was displayed (value from the Impressions column) |
Conversion rate (in %) |
Calculated according to the conversion rate types that you chose in the Advanced section (before running the report).
|
Conversion Value |
A sum of the conversion indicator values. In order to view values for this parameter, you need to select a conversion indicator before generating the report. If you do not select a conversion indicator, you will see N/A instead of values. |