LiveEngage provides you with two predefined reports that help determine the efficiency of your campaigns. They analyze the behavior of the visitors that were exposed to your campaigns.
- Use the Report by campaign report to get a high level view of the campaigns (without detailing the data per each offer within the campaign)
- Use the Report by offer report to get a detailed view of each of the offers within a campaign
Both of the reports provide a similar output format:
The parameters displayed in the report output are:
||The number of times an offer or all the campaign offers (depends on the selected report) were displayed to the visitors
||The number of times an offer was clicked
|CTR (Click-through rate)
||A number of times an offer was clicked (Clicks column) , divided by the number of times an offer was displayed (value from the Impressions column)
|Conversion rate (in %)
||Calculated according to the conversion rate types that you chose in the Advanced section (before running the report).
||A sum of the conversion indicator values.
In order to view values for this parameter, you need to select a conversion indicator before generating the report.
If you do not select a conversion indicator, you will see N/A instead of values.