A conversion indicator is a custom variable that is passed from your site to LivePerson servers when a conversion is performed.
This indicator allows you to track and measure conversions.

A conversion is a desired action (or a set of actions) performed by a visitor. Such an action can be a purchase, completion of a satisfaction form, registration for a service, etc.

You can have several types of conversion indicators in one account.
You need to define separate conversion indicators for each of the conversion types.

When you generate LiveEngage reports for your campaigns, choose the conversion indicator that would be relevant for your analysis.