Web analytics-based targeting uses data from your Google Analytics account to analyze your site visitors’ behavior patterns (Bounce Rate, Page views, Average Time on Page and entry / exit points). After analyzing this data, the capability automatically creates segments that determine which visitors to engage, when and at which page. The capability creates one segment for each Google Analytics profile.
You can access the automatically created segment from the Segment list page (along with the segments you created manually).
You can identify these segments by:
By assigning one of these segments to a specific engagement (offer/chat invitation) you expose the engagement only to the visitors who belong to that segment (visitors that stayed on one of the listed pages for a specified number of seconds).
To assign one of these segments to your engagement:
NOTE: We recommend assigning the segments, which were created by the web analytic-based targeting capability, mainly to chat invitations.
1. Enter the Engagementstudio
2. Open the segment list and select the required segment.
Modified on: Mon, 23 Oct, 2017 at 8:34 AM
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