Web analytics-based targeting uses data from your Google Analytics account to analyze your site visitors’ behavior patterns (Bounce Rate, Page views, Average Time on Page and entry / exit points). After analyzing this data, the capability automatically creates segments that determine which visitors to engage, when and at which page. The capability creates one segment for each Google Analytics profile.

You can access the automatically created segment from the Segment list page (along with the segments you created manually).

You can identify these segments by:
  • The letter A that appears to the left of the name, and indicates that the segment was automatically created.
  • The Time on page condition that appears to the left of the name, and indicates the condition which was used to create this segment.
  • Analytics and Chat labels, which are assigned automatically to these segments.


Each segment that was created by the web analytics-based targeting capability consists of a Timeonpage condition. This condition lists all the URLs of your site pages, along with the number of seconds a visitor needs to stay on them in order to be part of the segment.


By assigning one of these segments to a specific engagement (offer/chat invitation) you expose the engagement only to the visitors who belong to that segment (visitors that stayed on one of the listed pages for a specified number of seconds).


To assign one of these segments to your engagement:

emptyStringNOTE: We recommend assigning the segments, which were created by the web analytic-based targeting capability, mainly to chat invitations.

1. Enter the Engagementstudio
2. Open the segment list and select the required segment.