Lesson 1: Defining Visitor Segments for Content Campaigns

Segmentation uses information based on an individual's attributes such as geolocation and web-browsing behavior. In this course, you will learn how segmentation allows you to target different types of audiences with the most appropriate content offers, using the Targeting Toolbox.

1) Introducing Visitor Segments (video)
Your Targeting Toolbox includes options to segment your visitors. Learn about  the different targeting options in each targeting category. To view the v...
Wed, 15 Nov, 2017 at 9:23 AM
2) Creating Visitor Segments (video)
In this activity, you’ll learn how to target two types of visitors; in this case, visitors who fulfill a condition, such as hesitating visitors, and visitor...
Wed, 15 Nov, 2017 at 9:23 AM
Additional Resources
To learn more, read the following knowledgebase article(s). Working With Content Using URLs in the segment conditions
Thu, 2 Nov, 2017 at 6:34 AM