Lesson 3: Analyzing Performance of Content Campaigns

A conversion indicator allows you to track and measure conversions (a desired action performed by a visitor). Such an action can be a purchase, completion of a satisfaction form, registration for a service, etc. In this course, you’ll learn how to define a Conversion Indicator and how to analyze campaign effectiveness through reports.

1) Configuring Conversion Tracking (video)
Learn how to define a Conversion Indicator and how it is used to measure the success of your business goals.  To view the video: Use your browser to...
Wed, 15 Nov, 2017 at 8:51 AM
2) Measuring Campaign Impact (video)
This lesson demonstrates how to run reports such as View Through and Click Through reports, and how to analyze and measure campaign effectiveness. To vi...
Wed, 15 Nov, 2017 at 8:54 AM
Additional Resources
To learn more, read the following knowledgebase article(s). Creating and managing conversion indicators Using conversion reports
Thu, 2 Nov, 2017 at 6:29 AM